How much styling product should I use?

The golden rule is to start with less than you think — you can always add more but cannot remove it. For wax, paste and clay, start with a pea-sized amount for short hair. For gel, a 10p-coin-sized amount. For mousse, a golf ball. Build up gradually, checking the result between applications.

What is the difference between wax, paste, clay and gel?

Wax provides medium hold with some shine and is reworkable throughout the day. Paste offers flexible hold with a matte finish. Clay gives strong hold with volume and a matte finish. Gel provides strong hold that sets firm with a wet/shiny look. Pomade gives sleek, shiny hold that stays pliable. Each suits different styles and hair types.

Should styling products be applied to wet or dry hair?

Mousse and gel work best on damp/wet hair. Wax and pomade work on damp or dry hair depending on the desired effect — damp for smoother finishes, dry for texture. Clay and paste are best on dry hair for maximum texture and hold. Always start with a small amount and build up.

Why does product make my hair look greasy?

Using too much product or applying it too close to the scalp causes a greasy look, especially with wax, pomade or silicone-based products. Fine hair is particularly susceptible. Use less product, apply mainly to mid-lengths and ends, and choose matte-finish products like clay or paste for a natural look.

CutCalcs

Styling Product Calculator — Wax, Paste, Clay & Gel Amounts

Calculate the right amount of wax, paste, clay or gel for different hair types.

Product Type

Hair Length

Hair Density

Hold Level

How We Calculate This

This calculator recommends styling product amounts based on product type, hair length, density and desired hold level.

The formula

Amount = Base amount x Density factor x Hold factor

Fine hair needs ~40% less to avoid weighing down
Thick hair needs ~40% more for even coverage
Stronger hold needs ~30% more product
Always start with less and build up

Frequently Asked Questions

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Last updated: February 2026

All calculations are estimates. Always perform a strand test before chemical services.