Why should I calculate client annual spend?

Knowing each client annual value helps you understand the true cost of losing a client (not just one appointment, but the whole year). It also helps you identify high-value clients who deserve extra attention, justify marketing spend on client retention, and set realistic revenue targets for your salon.

What is the average annual spend for a salon client?

In the UK, average annual spend per salon client ranges from £200-£600. Cut-only clients spend around £200-£300. Colour clients spend £400-£800+. Clients who also buy retail products and add-on treatments can spend £600-£1,000+. Your most valuable clients may spend £1,500+ per year.

How can I increase client annual spend?

Encourage regular rebooking at optimal intervals. Recommend retail products during every service. Offer add-on treatments (conditioning treatments, scalp treatments, styling add-ons). Introduce loyalty programmes. Upsell to premium services. Create service packages at a slight discount for commitment.

What is client lifetime value?

Client lifetime value (CLV) is the total revenue a client generates over their entire relationship with your salon. If a client spends £500/year and stays for 5 years, their CLV is £2,500. This puts the cost of acquiring and retaining clients into perspective — investing £50 to keep a £2,500 client is very worthwhile.

CutCalcs

Annual Spend Calculator — Client Lifetime Value

Estimate a client's total annual spend based on services and visit frequency.

Average Service Price

Visits Per Year

Retail Per Visit

Average retail purchase

Add-Ons Per Visit

Treatments, extras

Average Tip

Optional

How We Calculate This

This calculator multiplies per-visit spending by annual visit frequency to project total annual client value across services, retail and add-ons.

The formula

Annual spend = (Service price + Retail + Add-ons + Tips) x Visits per year

Monthly average = Annual spend / 12

Frequently Asked Questions

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Last updated: February 2026

All calculations are estimates. Always perform a strand test before chemical services.